It has long been in the DNA of Gebr. de Boon to be at the forefront of product innovation, and so remain leaders in the pet industry. Innovation and investment are a must to draw and entice consumers to the point of sale. Notwithstanding its already wide and expansive range, Gebr. de Boon works every day towards seeking out and purchasing new products. For a certain period, these products will appear as new articles, after which they will be transferred to the right article group.